PERSONAL FINANCE WEB SITE VISITORS SPEAK OUT – WHO WE ARE AND WHAT WE WANT
MarketProfiles.net
http://www.marketprofiles.net/
Contact Gene Hall
Ph - 650-938-1075
Fax – 413-677-1125
Email - gene@marketprofiles.net
For Immediate Release
PERSONAL FINANCE WEB SITE VISITORS SPEAK OUT – WHO WE ARE AND WHAT WE WANT
A new study profiles visitors to the top-20 personal finance web sites and is designed to give personal finance web site marketers and developers the information they need to create the next generation personal finance web site.
Mountain View, CA –
A new study by MarketProfiles.net will allow top personal finance web site marketers and developers to contrast their visitors’ demographics, Internet usage habits, and ratings versus those of the other top personal finance web sites. "Our study provides a low-cost way to understand visitors to the top-20 personal finance web sites and it can give valuable competitive insights to other personal finance web site executives," according to MarketProfiles.net owner, Gene Hall.
Market Profiles surveyed a random sample of 2,596 Internet users about their past and planned visits to personal finance web sites. About three out of five Internet users have visited a personal finance web site. Among those who have never visited, 71% plan to visit a personal finance web site in the future.
Relatively few Internet users are aware of some personal finance web sites even with prompting. Awareness appears to be an issue for sites like bofa.com (8%), morningstar.com (24%), vanguard.com (28%), tdwaterhouse.com (30%), moneycentral.msn.com (32%) and AOL Personal Finance (36%).
Personal finance web site visitors responded in their own words to questions about . . .
- What they are looking for when deciding to use a personal finance web site, " They are very responsive to my emails and they treat me like they know that my money is very important to me." and
- What features they would like that are not currently included in any personal finance web site that they know of, "I would like more advanced export features. For example, the site I use will export my account information to Quicken but it will export the entire set of data instead of performing an update."
According to those who have ever visited a personal finance web site, paypal.com is the personal finance web site that they visit most frequently (21%) followed by finance.yahoo.com (10%) and americanexpress.com (6%). Citibank.com, etrade.com, and fool.com were tied for the fourth most visited sites at 5% each. Top 2-box overall ratings (on a five-point scale) favored etrade.com (58%) and ameritrade.com (57%) followed by fool.com (55%), schwab.com (54%), and paypal.com (52%).
Demographic and Internet usage profiles are available for visitors to the top 20 (according to these respondents) personal finance web sites. The survey also includes information about customer support contacts and preferences, past and future purchase amounts, unaided awareness, and awareness sources.
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